Apparently, the average person has an 8 second attention span. 
That’s less than a goldfish. 

Readers can be a tough crowd, particularly when you have just seconds to play with.   

So, leave that job to me…your friendly, professional freelance copywriter.

I craft words for a living.  Tailored to your audience, I create engaging content that has lasting impact, and importantly, keeps their attention.

More about
The Crafted Word

I write content that is readable, relatable and relevant.  These three r’s may sound pretty obvious, easy even, but put a pen in the wrong hands and your reader won’t get past the second sentence.  Put a pen in the right hands (mine, preferably) and I’ll craft engaging content that gives your reader a meaningful experience, and gets you results.

Content needs to stand out and be noticed whether it’s three words or 300.  Cue me. I write intelligent content that’s mindful of its target audience, rooted in research and editorially impactful.

Have a look around my website and don’t leave wondering… get in touch!

“The Crafted Word has produced brilliant work for our company - we are extremely happy with the final product!  A very professional experience from start to finish and believe it’s enhanced how we are perceived by our clients.”

Nicola Lind Clement, Director - Florelle Import Co.

Services, Process & Fees

The kind of words I craft*

Web Copy
Proposals
Scripts
Creative Overviews
Print
Brochures
Guides
Blogs
Emails/Newsletters
Refreshing Tired Copy
Copy Editing

The kind of words I craft*

*Not on the list? Try me – I love a new challenge.

How it works*

The brief – send it over and I’ll come back to you with my thoughts. If you’d rather chat it through then great, let’s have a call to discuss it, or location allowing, let’s meet for a coffee.


The quote – pretty self-explanatory. My aim is always to be upfront, transparent, and flexible.


The nitty gritty – I’ll send you a briefing doc to fill out that asks pertinent questions to help focus the mind and get to the bottom of what you need your content to do.


The kick-off – Let’s meet/chat/skype, whatever suits, to get the project off the ground, identifying milestones and ironing out any niggles or questions.


The workflow – I develop a first draft of the copy for review, which is generally followed by two or three rounds of reviews (project dependent) and final tweaks before sign-off.


The delivery – I’ll deliver the final master copy to you in the format you require, wherever it needs to go.

How it works*

*This isn’t definitive, but a good starting point. Each project is tailored to its needs.

So how much are we talking?

With every project I work on you will get expertise and quality as standard, with a healthy dose of curiosity and a drive for ingenuity thrown in.

As a guide, I charge…
£350 p/day
£45 p/hr
+ VAT

I don’t charge by the word because who wants quantity over quality?  For me, it’s as much about the research and thought process as it is about the end copy.

If you have a set budget you’re working to, please still drop me a line – I’m always keen to be involved in great projects.

So how much are we talking?

Clients

About Hannah

Fate played a big life card when I landed a job at world-leading corporate film production house, The Edge Picture Company, in London.  I spent 14 years there, starting as a Producer and filming all around the world, then, for the latter seven, joined the writing team as a Creative Development Producer where I wrote pitches, proposals, scripts and creative treatments for an array of films, from animations to dramas to brand films.   

With an ingrained background in film making and creative storytelling for many FTSE 100 clients and more, I am adept at understanding brands, strategy and positioning and developing ideas and content that are considered, impactful and human.

As a freelance copywriter I pursue all things 'words'. I've had the pleasure of working for a range of clients from hugely creative Garden Designers to society changing Health and Social Care providers.

When I’m not writing, I’m reading, and I never go very far without my notebook ready to jot down any inspirational 'word-smithery' I see.  Being a copywriter has also legitimised my mild to medium stationery obsession - I’m a traditionalist at heart, with a deep affection for good old pen and paper.

I’m based in the beautiful village of Chiddingfold, Surrey, but will travel!

OK, enough about
me, tell me about you…

Let’s talk.
If you’d like to find out more about what I do, or have a project you’d like to discuss, I’d love to hear from you.

ADDRESS

Chiddingfold

Surrey, UK

PHONE

+44 (0)7779 080 933

EMAIL

hannah@thecraftedword.com